Over the past two years, broccoli has become a major driver of agricultural growth in Mexico. Today, this crop not only generates jobs and significant economic activity in rural areas, it also positions the country as a global benchmark in horticultural exports.
After closing 2023 with record figures — 472,763 tons exported for a value of 677 million USD — the performance in 2024 surpassed all expectations. From January to November alone, export volume grew by +35.5 % compared to the same period of the previous year, while commercial value increased by nearly +59 %. These data not only reflect a greater appetite for Mexican broccoli in the international market, but also a substantial improvement in price per ton, thanks to the quality, health standards and consistency of our production.
Although more than 90% of Mexican broccoli is exported to the United States, the growing global demand for fresh and functional foods opens the door to new destinations. Countries such as Japan and Canada are already among the buyers, and preferential access to more than 50 countries through trade agreements provides Mexico with an ideal platform for continued growth. Diversification is not only a commercial strategy, it is also a way to make the sector more resilient to future logistical, regulatory, or climate-related challenges.
Behind these figures lies increasingly sophisticated technical work. The ability of Mexican producers to meet high standards of quality and food safety, maintain efficient cold chains, and adopt resilient and high-yielding varieties has been key to winning over the most demanding markets.
At Ahern, we recognize the strategic value of broccoli for Mexican agriculture. This is why we work hand in hand with producers, providing specialized technical guidance, innovative solutions, and on-field support. We understand that behind every exported ton, there are agronomic decisions that determine productivity, profitability, and access to new markets. The success of Mexican broccoli is no coincidence; it is the result of a sector that is growing with vision, technical excellence, and commitment. Along this path, Ahern is here to drive that growth forward, every single day.