Being close to our suppliers and customers is a fundamental part of how we drive innovation in agriculture. From February 9 to 13, Ahern participated in an Open Day in Murcia, Spain, one of the most important agricultural regions in Europe.

This meeting became a key space to strengthen the dialogue with our strategic partners, aligning genetics, commercial vision and the real needs of the market. Through tours and strategic conversations, we explored how to continue developing solutions that respond more precisely to the demands of the sector.

During the visit we had the participation of our customers Mr Lucky, Church Brothers, Agricultores El Fuerte and Agrícola Nieto, who provided their perspective from the market and marketing. Their vision is essential to promote more integrated and strategic decisions from the origin of the production chain.

At Ahern, we understand that connecting every link in the chain – from genetics to market – is key to generating sustainable value for producers, trading partners and consumers.